A volcanic rock that is formed when magma or lava cools and solidifies into a dark in color, with a reddish, purple, or black appearance. ​Known for its unique color and texture, scoria is used in many architectural and landscaping designs. 

What is Scoria?

Why Scoria?

Beautiful, versatile, scoria is used in architecture and landscaping. However, its symbolic usage is far more significant. Magma is malleable and filled potential before it solidifies into the strong stone it becomes. In this way scoria is enduring and strong.

What did I want my brand to be?

I wanted something that reminded me of the vivid details one sees on a cloudy day, the textures that are more clear in film noir or black and white photography. I also wanted it to be something that stood out. Something that works with my wide range of skills, something that has potential to one day grow beyond me if I want it to. So began my search to not only learn and apply my skills, but to build a brand of my very own.

What experiences could I use?

I remember my one defiance as a child was from a color by number assignment at school. Raincoats and boots were always yellow. That made no sense to me. And for whatever reason that day, I still insisted on it not being yellow. The yellow hurt my eyes on rainy days and I thought there was a color that would work better. So, I colored all of my numbers just right, until I got to the raincoat. I decided to color it purple. It was beautiful, it stood out from the rain but didn’t clash with the surroundings. I thought about using this experience because good design is taking what you know and turning it into something transcendent. That being said, I wanted something that was bigger than the raincoat, I needed something timeless.

The Tone

I wanted something that reminded me of the vivid details one sees on a cloudy day, the textures that are more clear in film noir or black and white photography. I also wanted it to be something that stood out. Something that works with my wide range of skills, something that has potential to one day grow beyond me if I want it to. So began my search to not only learn and apply my skills, but to build a brand of my very own.